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An Analysis Of The Marketing Scientific Research In Romania

Author

Listed:
  • DUMITRESCU Luigi

    (Lucian Blaga University of Sibiu)

  • TICHINDELEAN Mihai

    (Lucian Blaga University of Sibiu)

  • BECA Monica Teodora

    (The Bucharest University of Economic Studies)

Abstract

Today's marketing theory and practice launches a challenge for many of the traditional approaches of conventional marketing as a discipline. This challenge has encouraged the marketing specialists and managers to think about their clients, strategies and marketing instruments in a revolutionary way. In the effort to adapt the traditional marketing model to the future's imperatives, the Romanian Marketing scientific research pursues to analyze, redefine and enlarge the traditional marketing model. In this context, the purpose of this research is to describe the Romanian scientific activity within the Marketing domain for the years 2015 and 2016.

Suggested Citation

  • DUMITRESCU Luigi & TICHINDELEAN Mihai & BECA Monica Teodora, 2017. "An Analysis Of The Marketing Scientific Research In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(5), pages 35-44, December.
    • Handle: RePEc:blg:reveco:v:69:y:2017:i:5:p:35-44
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/69503dumitrescu&tichindelean&beca.pdf
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    More about this item

    Keywords

    holistic marketing; marketing 3.0; Romanian Marketing scientific research;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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