PROFIT ORIENTED BUSINESSES vs SERVICES PROVIDING BUSINESSES

The tourism sector is a major component of the economy, as a sector as well as an entrance factor towards all the other economic activities. This study is organized in an empirical form, together with a review of specialized literature, through the studying of the possible correlations between the tourism sector's performance and the importance of forming an organization culture within this sector. To answer the paper's purpose, the following research techniques have been used: content analysis of the research carried out, as well statistical methods for the analysis of data and the interpretation of results. The study's results indicate that, despite the field's importance being uncontestable, the specialized literature in our country, at least, does not dedicate any paper towards the research of tourism enterprises' organizational culture. There are some references to the hospitality industry, meaning hotels and public nutrition, but a study on the organization culture of travel agencies has not yet been carried out. It has come to the conclusion that the emancipation of consumers can stimulate competition, increase efficiency, as well as rethinking the strategies of tourism-sector firms.