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Tools And Strategies For Increasing The Efficiency Of Social Media Campaigns

Author

Listed:
  • TILEAGÄ‚ Cosmin

    (Lucian Blaga University of Sibiu, Romania)

  • NIÅ¢U Claudiu Valentin

    ("Dimitrie Cantemir" University, Bucharest, Romania)

  • OPRIȘAN Oana

    ("Ovidius" University, Constanta, Romania)

Abstract

Social CRM (Customer Relationship Management) is use of socialmedia services, techniques and technology to enable organizations to engage with their customers. Social CRM tools allow businesses to better engage with their customers by, for example, listening to sentiments about their products and services. Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customer service-based topics. Rather than social being seen purely as a space for companies to deliver outbound marketing messages, it is the inbound customer queries that allow for meaningful points of engagement and the building of brand advocacy. There are hundreds of social media tools specifically designed to make the lives of social media marketers easier. This paper just highlights a few of them together with the most important features that will show us how we can use them to improve our social media marketing.

Suggested Citation

  • TILEAGÄ‚ Cosmin & NIÅ¢U Claudiu Valentin & OPRIȘAN Oana, 2016. "Tools And Strategies For Increasing The Efficiency Of Social Media Campaigns," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(1), pages 208-216, June.
    • Handle: RePEc:blg:reveco:v:68:y:2016:i:1:p:208-216
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/68114tileaga&nitu&oprisan.pdf
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    More about this item

    Keywords

    SCRM; SCRM ROI; profitability; economic and financial increase;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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