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Study Regarding The Attitudes Toward Corporate Social Responsibility Of The World’S Top Transnational Corporations

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  • OGREAN Claudia

    ("Lucian Blaga" University of Sibiu)

Abstract

Transnational corporations (TNCs) are the leading actors of the global economic scene; so their strategic behaviors tend to be followed by their challengers - in search for global competitiveness. Therefore (and in spite of some well known blunders and slippages), Corporate Social Responsibility (CSR) may have the vocation to become a generalized dimension of the corporate strategy - as well as an answer to some of the very thorny problems facing the humankind. The aim of the paper is to analyze the attitudes toward CSR of the world's top TNCs, in order to see if there is a pattern regarding their strategies.

Suggested Citation

  • OGREAN Claudia, 2012. "Study Regarding The Attitudes Toward Corporate Social Responsibility Of The World’S Top Transnational Corporations," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 62(3), pages 77-89.
    • Handle: RePEc:blg:reveco:v:62.3:y:2012:i:3:p:77-89
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    More about this item

    Keywords

    transnational corporations; corporate social responsibility; strategic approach;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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