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A New Philosophy For Sustainable Consumerism

Author

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  • THARIAN Bibin

    (Business Consultant, Auckland, New Zealand)

Abstract

With growing awareness of unsustainable practices, communities are forcing businesses and governments to take serious steps towards sustainability. Microplastics enter the food chain and eventually reach humans. The threat of global warming and recurrent climate disasters necessitate immediate action. However, all governments and corporations rely on an ‘increase in demand’ as a growth metric, which prevents them from doing anything meaningful to ensure our planet’s long-term viability. Against the above paradox, this article explores a compromise between sustainability, consumption, and economic growth. It is a theoretical framework for proposing a solution in which businesses can expand in tandem with our planet’s long-term future or a glance through the areas where the Keynesian economy can coexist with environmentalists’ concerns. The proposed framework claims significance in terms of practicality than the perfection of a solution.

Suggested Citation

  • THARIAN Bibin, 2023. "A New Philosophy For Sustainable Consumerism," Management of Sustainable Development, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 15(1), pages 10-17, June.
    • Handle: RePEc:blg:msudev:v:15:y:2023:i:1:p:10-17:n:2
    DOI: https://doi.org/10.54989/msd-2023-0002
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    References listed on IDEAS

    as
    1. Luca Berchicci & Wynand Bodewes, 2005. "Bridging environmental issues with new product development," Business Strategy and the Environment, Wiley Blackwell, vol. 14(5), pages 272-285, September.
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    3. Béatrice Parguel & Florence Benoît-Moreau & Cristel Russell, 2015. "Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'," Post-Print hal-01463025, HAL.
    Full references (including those not matched with items on IDEAS)

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