IDEAS home Printed from https://ideas.repec.org/a/blg/journl/v9y2014i1p59-65.html
   My bibliography  Save this article

Positioning Romania As A Tourism Destination Based On The Information From Online Travel Guides

Author

Listed:
  • DUMITRESCU Luigi

    (Lucian Blaga University of Sibiu, Romania)

  • CETINA Iuliana

    (Academy of Economic Studies, Bucharest, Romania)

  • PENTESCU Alma

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

Concerned with asserting itself as a unique tourism destination, Romania has spent time and money and has put a lot of hope in choosing its brand elements and secondary associations, forgetting that brands are not built only through advertising. The points of contact through which customers get to know a brand are various: observation and personal use, oral advocacy, interactions with Romania’s citizens, online and mobile experiences, etc. This paper aims to highlight the importance of Romania’s positioning statement, as a tourism destination, based on the information from major online international travel guides, and to argue the harmonization of this approach in differentiating the brand through its main elements (logo, slogan, etc.). Together with the differentiation and brand elements, the positioning ensures Romania’s honesty, originality and authenticity as a tourism destination.

Suggested Citation

  • DUMITRESCU Luigi & CETINA Iuliana & PENTESCU Alma, 2014. "Positioning Romania As A Tourism Destination Based On The Information From Online Travel Guides," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 9(1), pages 59-65, April.
    • Handle: RePEc:blg:journl:v:9:y:2014:i:1:p:59-65
    as

    Download full text from publisher

    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/915dumitrescu&cetina&pentescu.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marina OCHKOVSKAYA, 2016. "Bucharest As A City Brand: How To Attract Russian Tourists," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-24, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:journl:v:9:y:2014:i:1:p:59-65. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mihaela Herciu (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.