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What Promotion Techniques Use Romanian Tax Administration Today?

Author

Listed:
  • Bunescu Liliana

    (Lucian Blaga University of Sibiu, Romania)

  • Comaniciu Carmen

    (Lucian Blaga University of Sibiu, Romania)

Abstract

Promotional activities in the field of taxation have as main objective to influence the fiscal behavior of taxpayers. Fiscal policy promotion involves a set of actions to boost a free consent of taxpayers to pay tax liabilities. Tax institutions are interested in creating a favorable attitude of taxpayers towards taxes. Communication between taxpayers and public institutions is vital because tax administration should assure taxpayers’ information about its existence and mission. Starting with these premises, the paper presents some current techniques of promotion used by Romanian public institutions to promote their image among taxpayers.

Suggested Citation

  • Bunescu Liliana & Comaniciu Carmen, 2013. "What Promotion Techniques Use Romanian Tax Administration Today?," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 8(1), pages 20-28, April.
    • Handle: RePEc:blg:journl:v:8:y:2013:i:1:p:20-28
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