IDEAS home Printed from https://ideas.repec.org/a/blg/journl/v7y2012i2p94-109.html
   My bibliography  Save this article

The Use Of Regression Analysis In Marketing Research

Author

Listed:
  • DUMIRESCU Luigi

    (Lucian Blaga University of Sibiu, Romania)

  • STANCIU Oana

    (Lucian Blaga University of Sibiu, Romania)

  • TICHINDELEAN Mihai

    (Lucian Blaga University of Sibiu, Romania)

  • VINEREAN Simona

    (Lucian Blaga University of Sibiu, Romania)

Abstract

The purpose of the paper is to illustrate the applicability of the linear multiple regression model within a marketing research based on primary, quantitative data. The theoretical background of the developed regression model is the value-chain concept of relationship marketing. In this sense, the authors presume that the outcome variable of the model, the monetary value of one purchase, depends on the clients’ expectations regarding seven dimensions of the company’s offer. The paper is structured in two parts. In the first part, a brief literature review enumerates the main multivariate data analysis methods used in marketing research and describes the general linear multiple regression model and its assumptions. The second part explains a set of procedures specific for the regression analysis.

Suggested Citation

  • DUMIRESCU Luigi & STANCIU Oana & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "The Use Of Regression Analysis In Marketing Research," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 7(2), pages 94-109, August.
    • Handle: RePEc:blg:journl:v:7:y:2012:i:2:p:94-109
    as

    Download full text from publisher

    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/728dumitrescu&stanciu&tichindelean&vinerean.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Alin Opreana, 2010. "The Long-Run Determinants Of Investment: A Dynamic Approach For The Future Economic Policies," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(3), pages 227-237, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alin OPREANA, 2015. "A New Perspective of Investment Modelling at the European Union Level," Expert Journal of Economics, Sprint Investify, vol. 3(2), pages 143-148.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:journl:v:7:y:2012:i:2:p:94-109. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mihaela Herciu (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.