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The Strategies Of Discount Stores On The Romanian Retail Market

Author

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  • Lucian Belascu

    (Lucian Blaga Unversity of Sibiu)

Abstract

A pertinent analysis of the retail industry's future must include a substantial analysis on emerging countries. These markets will play a more important role in future global economic dynamics, but nevertheless, most concerns focus still on the side that brings opportunities for major retailers. In this context, this article proposes a presentation of the Romanian discount market, with emphasis on positioning strategies of discount supermarkets and hypermarkets.

Suggested Citation

  • Lucian Belascu, 2010. "The Strategies Of Discount Stores On The Romanian Retail Market," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(2), pages 5-13, August.
    • Handle: RePEc:blg:journl:v:5:y:2010:i:2:p:5-13
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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/521belascu.pdf
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