The Role Of Database Marketing In The Operationalization Of The Services Relationship Marketing
Author
Abstract
Suggested Citation
Download full text from publisher
Other versions of this item:
- Luigi DUMITRESCU & Mircea FUCIU, 2010. "The Role Of Database Marketing In The Operationalization Of The Services Relationship Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 15-24, May.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Remus Mircea Sabau, 2012. "The Intelectual Capital In Knowledge-Based Society And Economy," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1072-1080, July.
More about this item
Keywords
relationship marketing; one-to-one marketing; customer relationship management; database marketing;All these keywords.
JEL classification:
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:journl:v:5:y:2010:i:1:p:80-91. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mihaela Herciu (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.