IDEAS home Printed from https://ideas.repec.org/a/blg/journl/v4y2009i4p158-168.html
   My bibliography  Save this article

Online Advertising – A Practical Approach Using Google’S Ad Words

Author

Listed:
  • Mihai Tichindelean

    (Lucian Blaga University of Sibiu, Faculty of Economic Sciences)

  • Sorina Cindrea
  • Stefan Cindea
  • Andreea Dobrila
  • Alexandru Govoreanu
  • David Iach

Abstract

The Internet links people from all around the world in their purpose to exchange and get relevant information. Thus, relevant information is the corner stone of a society in general and of a company in particular. The exchange process within the information era is been initiated and controlled by the client. The marketers must wait until the clients decide to participate in the exchange. The clients define what information they need, what offers they are interested in and what prices they are willing to pay. This development enabled companies like Google to manage the different companies’ online targeted advertising using the initial query of the searching persons. Online advertising is nowadays an essential component of one’s company’s promotional mix.

Suggested Citation

  • Mihai Tichindelean & Sorina Cindrea & Stefan Cindea & Andreea Dobrila & Alexandru Govoreanu & David Iach, 2009. "Online Advertising – A Practical Approach Using Google’S Ad Words," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 4(4), pages 158-168, december.
    • Handle: RePEc:blg:journl:v:4:y:2009:i:4:p:158-168
    as

    Download full text from publisher

    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/4414tichindelean&cindrea&cindea&dobrila&govoreanu&iach.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:journl:v:4:y:2009:i:4:p:158-168. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mihaela Herciu (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.