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Biodiesel Producers – Market Segmentation And Distribution Policy Case Study – “Greenergy International Ltd”

Author

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  • Mihai Tichindelean

    (Lucian Blaga University of Sibiu, Faculty of Economic Sciences)

Abstract

The energy agenda of the European Union, developed by the European Commission, is based on three pillars – creating a competitive European energy market, creating a sustainable energy market and assuring energy safety. These three pillars represent the foundation on which the European Union is building a low consume economy. Through market segmentation, a company can adapt its product or service offer to the specific needs of the targeted segment; communicating and distributing it to its customers in a more effective way. The distribution policy of a company contains the establishment of the marketing channel, and also the development of the strategy regarding the ware logistics. Greenergy International LTD is a Great Britain based company, which has as main activity the supply of fuel and energy, with a low environmental impact.

Suggested Citation

  • Mihai Tichindelean, 2008. "Biodiesel Producers – Market Segmentation And Distribution Policy Case Study – “Greenergy International Ltd”," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 3(3), pages 74-84, October.
    • Handle: RePEc:blg:journl:v:3:y:2008:i:3:p:74-84
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