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Product strategy and formal structure

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  • Christopher K. Bart

Abstract

This article presents the findings of clinically based research which investigated the relationship between strategy and formal structure at the product level in five diversified consumer packaged goods firms. The findings establish that this relationship is severely constrained. The article also suggests how firms ‘accommodate’ when unable to match organizational structure with product strategy.

Suggested Citation

  • Christopher K. Bart, 1986. "Product strategy and formal structure," Strategic Management Journal, Wiley Blackwell, vol. 7(4), pages 293-312, July.
    • Handle: RePEc:bla:stratm:v:7:y:1986:i:4:p:293-312
    DOI: 10.1002/smj.4250070402
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    Cited by:

    1. Bart, Christopher K., 1997. "Sex, lies, and mission statements," Business Horizons, Elsevier, vol. 40(6), pages 9-18.
    2. Shaker A. Zahra, 1994. "New Product Innovation in Established Companies: Associations with Industry and Strategy Variables," Entrepreneurship Theory and Practice, , vol. 18(2), pages 47-69, January.

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