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Lanchester market structures: A. Japanese approach to the analysis of business competition

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  • N. C. G. Campbell
  • K. J. Roberts

Abstract

Japanese consultants have used Lanchester's military models to define monopoly, premium, duopoly, oligopoly and polyopoly market structures in which competitive conditions differ. These situations are investigated using the PIMS database. The findings refute the idea that monopoly and premium structures are more stable than the others. Instead movements between structures seem to follow a Markov process.

Suggested Citation

  • N. C. G. Campbell & K. J. Roberts, 1986. "Lanchester market structures: A. Japanese approach to the analysis of business competition," Strategic Management Journal, Wiley Blackwell, vol. 7(3), pages 189-200, May.
    • Handle: RePEc:bla:stratm:v:7:y:1986:i:3:p:189-200
    DOI: 10.1002/smj.4250070302
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    Cited by:

    1. Buba Musa Pulka & Aminu Ayuba, 2014. "An Assessment of Factors Influencing Students' Attitude towards Entrepreneurship Education in Nigerian Universities," Journal of Social Sciences (COES&RJ-JSS), , vol. 3(4), pages 505-515, October.
    2. Anelí Bongers & José L. Torres, 2021. "A bottleneck combat model: an application to the Battle of Thermopylae," Operational Research, Springer, vol. 21(4), pages 2859-2877, December.

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