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Diversification: The growing confusion

Author

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  • Richard Reed
  • George A. Luffman

Abstract

Over the years the concepts of diversification have been simplified and a system of shorthand has developed for discussing the issues surrounding the strategy. Because of this a confusion in terminology has developed and sight of the fundamental principles involved has been lost within the vagaries of fashion. Selection of a particular strategy ought to be based on the clear identification of the benefits that the strategy will offer. Those benefits should be used to help solve specific problems. Only by returning to this type of thinking can the legitimacy of diversification be revived and the alternating acclamation and denunciation of the strategy be overcome.

Suggested Citation

  • Richard Reed & George A. Luffman, 1986. "Diversification: The growing confusion," Strategic Management Journal, Wiley Blackwell, vol. 7(1), pages 29-35, January.
    • Handle: RePEc:bla:stratm:v:7:y:1986:i:1:p:29-35
    DOI: 10.1002/smj.4250070104
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    Cited by:

    1. Carla D. Jones & Marianna Makri & Luis R. Gomez–Mejia, 2008. "Affiliate Directors and Perceived Risk Bearing in Publicly Traded, Family–Controlled Firms: The Case of Diversification," Entrepreneurship Theory and Practice, , vol. 32(6), pages 1007-1026, November.
    2. Moshfique Uddin & Agyenim Boateng, 2009. "An analysis of short‐run performance of cross‐border mergers and acquisitions," Review of Accounting and Finance, Emerald Group Publishing Limited, vol. 8(4), pages 431-453, October.
    3. repec:ibf:gjbres:v:16:y:2022:i:1:p:17-24 is not listed on IDEAS
    4. Lopez, Colin & Pizzo, Anthony D. & Gupta, Keshav & Kennedy, Heather & Funk, Daniel C., 2021. "Corporate growth strategies in an era of digitalization: A network analysis of the national basketball association’s 2K league sponsors," Journal of Business Research, Elsevier, vol. 133(C), pages 208-217.
    5. Brian W. Kulik & Timothy Baker, 2008. "Putting the organization back into computational organization theory: a complex Perrowian model of organizational action," Computational and Mathematical Organization Theory, Springer, vol. 14(2), pages 84-119, June.
    6. Tzu-Ching Weng & Chieh-wen kuo Chem & Pei-Jung Lee, 2022. "The Influence Of Management Compensation On Diversification Strategy," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 16(1), pages 17-40.
    7. Yu-Shan Chen & Ke-Chiun Chang, 2012. "Using the entropy-based patent measure to explore the influences of related and unrelated technological diversification upon technological competences and firm performance," Scientometrics, Springer;Akadémiai Kiadó, vol. 90(3), pages 825-841, March.
    8. Yu-Shan Chen & Chun-Yu Shih & Ching-Hsun Chang, 2012. "The effects of related and unrelated technological diversification on innovation performance and corporate growth in the Taiwan’s semiconductor industry," Scientometrics, Springer;Akadémiai Kiadó, vol. 92(1), pages 117-134, July.
    9. Anjan Roy, 2021. "Business segment diversification of private banks in India," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(3), pages 295-308, September.

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