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A two‐factor classification of competitive strategy variables

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  • P. Rajan Varadarajan

Abstract

This paper focuses on the appropriateness of a two‐factor classification of competitive strategy variables as success producers and failure preventers. Theoretical frameworks which provide static and quasi‐dynamic perspectives of the proposed two‐factor classification are outlined. An empirical exposition of the success producing and failure preventing properties of marketing strategy variables is presented using the PIMS data. Strategic implications and directions for future research are discussed.

Suggested Citation

  • P. Rajan Varadarajan, 1985. "A two‐factor classification of competitive strategy variables," Strategic Management Journal, Wiley Blackwell, vol. 6(4), pages 357-375, October.
    • Handle: RePEc:bla:stratm:v:6:y:1985:i:4:p:357-375
    DOI: 10.1002/smj.4250060405
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    Cited by:

    1. Nadja Hatzijordanou & Nicolai Bohn & Orestis Terzidis, 2019. "A systematic literature review on competitor analysis: status quo and start-up specifics," Management Review Quarterly, Springer, vol. 69(4), pages 415-458, November.
    2. Stephanie M. Mangus & Eli Jones & Judith Anne Garretson Folse & Shrihari Sridhar, 2020. "The interplay between business and personal trust on relationship performance in conditions of market turbulence," Journal of the Academy of Marketing Science, Springer, vol. 48(6), pages 1138-1155, November.

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