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Multiple scenario approach and strategic behaviour in European companies

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  • Pentti Malaska

Abstract

Nowadays, scenarios are a popular subject in management literature. However, information available about how extensively scenarios are used and the possible motives for their use, as well as their effects on strategic behaviour in companies, has hitherto been very limited. Results of a survey among Fortune's top 1000 companies in the U.S.A. in 1977 and 1981 showed a growing corporate interest in scenarios. A survey of the use of scenarios in large Western European companies in 1981 provided evidence of similar interest in Europe. In this article, results of the European survey are presented and the differences between user and non‐user attitudes towards the future among European firms analysed and the implications for strategic behaviour outlined.

Suggested Citation

  • Pentti Malaska, 1985. "Multiple scenario approach and strategic behaviour in European companies," Strategic Management Journal, Wiley Blackwell, vol. 6(4), pages 339-355, October.
    • Handle: RePEc:bla:stratm:v:6:y:1985:i:4:p:339-355
    DOI: 10.1002/smj.4250060404
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    Cited by:

    1. MacKay, R. Bradley & Stoyanova, Veselina, 2017. "Scenario planning with a sociological eye: Augmenting the intuitive logics approach to understanding the Future of Scotland and the UK," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 88-100.
    2. Tiberius, Victor & Siglow, Caroline & Sendra-García, Javier, 2020. "Scenarios in business and management: The current stock and research opportunities," Journal of Business Research, Elsevier, vol. 121(C), pages 235-242.
    3. Phelps, R. & Chan, C. & Kapsalis, S. C., 2001. "Does scenario planning affect performance? Two exploratory studies," Journal of Business Research, Elsevier, vol. 51(3), pages 223-232, March.
    4. Favato, Giampiero & Vecchiato, Riccardo, 2017. "Embedding real options in scenario planning: A new methodological approach," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 135-149.

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