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Survivors of industry shake‐outs: The case of the U.S. color television set industry

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  • Gary E. Willard
  • Arnold C. Cooper

Abstract

In this article survivors and non‐survivors of the ‘shake‐out’ in the U.S. color television set industry are compared to determine how and along what dimensions these two classes of businesses differ. Two types of strategy variables are used in 18 hypotheses to probe similarities and differences at both the ‘corporate level’ and ‘business level’ of strategy. Significant differences are found, particularly at the business level. The findings are consistent with those of previous strategy research, but suggest that traditional wisdom regarding size, low costs and market share did not necessarily hold in this industry.

Suggested Citation

  • Gary E. Willard & Arnold C. Cooper, 1985. "Survivors of industry shake‐outs: The case of the U.S. color television set industry," Strategic Management Journal, Wiley Blackwell, vol. 6(4), pages 299-318, October.
    • Handle: RePEc:bla:stratm:v:6:y:1985:i:4:p:299-318
    DOI: 10.1002/smj.4250060402
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    1. repec:hal:spmain:info:hdl:2441/6127 is not listed on IDEAS
    2. repec:hal:wpspec:info:hdl:2441/6121 is not listed on IDEAS
    3. Roberto Fontana & Lionel Nesta, 2009. "Product Innovation and Survival in a High-Tech Industry," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 34(4), pages 287-306, June.
    4. repec:hal:spmain:info:hdl:2441/6121 is not listed on IDEAS
    5. repec:spo:wpmain:info:hdl:2441/6121 is not listed on IDEAS
    6. Roberto Fontana & Lionel Nesta, 2007. "Entry, Innovation and Exit from LAN Switch Industry," Working Papers hal-00973045, HAL.
    7. Lowe, Nichola & Kenney, Martin, 1999. "Foreign Investment and the Global Geography of Production: Why the Mexican Consumer Electronics Industry Failed," World Development, Elsevier, vol. 27(8), pages 1427-1443, August.
    8. repec:spo:wpmain:info:hdl:2441/6127 is not listed on IDEAS
    9. repec:spo:wpecon:info:hdl:2441/6121 is not listed on IDEAS
    10. repec:spo:wpecon:info:hdl:2441/6127 is not listed on IDEAS
    11. repec:hal:wpspec:info:hdl:2441/6127 is not listed on IDEAS

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