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A concept of entrepreneurial strategy

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  • John A. Murray

Abstract

Entrepreneurial strategy is characterized as strategy involving widespread and more‐or‐less simultaneous change in the pattern of decisions taken by an organization. The concept is distinguished from others which use ‘entrepreneurial’ to characterize a long‐term pattern of strategic behaviour. Entrepreneurial strategy will be enacted with some greater or lesser frequency by all firms, whether their long‐term behaviour is conservative or innovative. It is hypothesized that such strategy will be observed occurring in cycles at the single business‐unit level in response to both environmental and organizational stimuli and that it will reflect choice from a limited repertoire of basic strategic moves.

Suggested Citation

  • John A. Murray, 1984. "A concept of entrepreneurial strategy," Strategic Management Journal, Wiley Blackwell, vol. 5(1), pages 1-13, January.
    • Handle: RePEc:bla:stratm:v:5:y:1984:i:1:p:1-13
    DOI: 10.1002/smj.4250050102
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    Cited by:

    1. Starnawska, Marzena, 2009. "The way things are done here – Polish entrepreneurship - having endowned heritage or burden?," MPRA Paper 37991, University Library of Munich, Germany.
    2. Majumdar, Satyajit, 2010. "'How do they plan for growth in auto component business?' - A study on small foundries of western India," Journal of Business Venturing, Elsevier, vol. 25(3), pages 274-289, May.
    3. Salunke, Sandeep & Weerawardena, Jay & McColl-Kennedy, Janet R., 2013. "Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms," Journal of Business Research, Elsevier, vol. 66(8), pages 1085-1097.
    4. Michael A. Hitt & David G. Sirmon & Yuan Li & Abby Ghobadian & Jean-Luc Arregle & Kai Xu, 2021. "Institutions, industries and entrepreneurial versus advantage-based strategies: how complex, nested environments affect strategic choice," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(1), pages 147-188, March.
    5. Jeffrey G. Covin & Morgan P. Miles, 2007. "Strategic Use of Corporate Venturing," Entrepreneurship Theory and Practice, , vol. 31(2), pages 183-207, March.
    6. R. Duane Ireland & Jeffrey G. Covin & Donald F. Kuratko, 2009. "Conceptualizing Corporate Entrepreneurship Strategy," Entrepreneurship Theory and Practice, , vol. 33(1), pages 19-46, January.
    7. D. Sue Schafer, 1991. "Level of Entrepreneurship and Scanning Source Usage in Very Small Businesses," Entrepreneurship Theory and Practice, , vol. 15(2), pages 19-32, January.
    8. Howard E. Aldrich, 1990. "Using an Ecological Perspective to Study Organizational Founding Rates," Entrepreneurship Theory and Practice, , vol. 14(3), pages 7-24, April.
    9. Gao, Yang & Ge, Baoshan & Lang, Xiangxiang & Xu, Xiaobo, 2018. "Impacts of proactive orientation and entrepreneurial strategy on entrepreneurial performance: An empirical research," Technological Forecasting and Social Change, Elsevier, vol. 135(C), pages 178-187.

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