IDEAS home Printed from https://ideas.repec.org/a/bla/stratm/v2y1981i1p27-42.html
   My bibliography  Save this article

Modelling changes in market share: A cross‐sectional analysis

Author

Listed:
  • Robert D. Buzzell
  • Frederik D. Wiersema

Abstract

The decision to build market share has major resource‐allocation implications. To aid managers in assessing these implications, research was conducted to determine general relationships between changes in market share and variables representing market strategies and competitive position. The research was based on multiproduct, cross‐sectional regression analyses and includes variables that are—or should be—readily available to most businesses.

Suggested Citation

  • Robert D. Buzzell & Frederik D. Wiersema, 1981. "Modelling changes in market share: A cross‐sectional analysis," Strategic Management Journal, Wiley Blackwell, vol. 2(1), pages 27-42, January.
    • Handle: RePEc:bla:stratm:v:2:y:1981:i:1:p:27-42
    DOI: 10.1002/smj.4250020104
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/smj.4250020104
    Download Restriction: no
    File URL: https://libkey.io/10.1002/smj.4250020104?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ashley S. Otto & David M. Szymanski & Rajan Varadarajan, 2020. "Customer satisfaction and firm performance: insights from over a quarter century of empirical research," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 543-564, May.
    2. Joon-ho Kim & Bong-ihn Seok & Hyun-ju Choi & Seung-hye Jung & Jong-pil Yu, 2020. "Sustainable Management Activities: A Study on the Relations between Technology Commercialization Capabilities, Sustainable Competitive Advantage, and Business Performance," Sustainability, MDPI, vol. 12(19), pages 1-31, September.
    3. Li, Zhi & Xu, Jia & Tian, Jingjing & Wei, Jiuchang, 2023. "Consumers’ reaction to automobile recalls: The role of corporate non-market strategies and interstate relations," International Business Review, Elsevier, vol. 32(1).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:stratm:v:2:y:1981:i:1:p:27-42. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1111/0143-2095 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.