IDEAS home Printed from https://ideas.repec.org/a/bla/stratm/v15y1994i1p21-41.html
   My bibliography  Save this article

New venture strategies: Theory development with an empirical base

Author

Listed:
  • Nancy M. Carter
  • Timothy M. Stearns
  • Paul D. Reynolds
  • Brenda A. Miller

Abstract

The strategy focus of over 2500 new ventures across six different industries was examined to identify what dimensions coalesce into distinct configurations. The supposition that traditional strategy typologies are inadequate to describe the breadth of differentiation exhibited among new ventures was supported. Factor and cluster analysis revealed six generic new venture strategy archetypes that can be distinguished along two dimensions; scope of segmentation, and product vs. marketing emphasis. The extent to which the archetypes tend to dominate in different industries was found to vary according to the industry's position on the industry supply chain. Strategies with a narrow scope of segmentation tended to prevail in industries near the end of the supply chain, whereas those that adopted a broad approach tended to predominate in industries near the beginning or middle of the supply chain.

Suggested Citation

  • Nancy M. Carter & Timothy M. Stearns & Paul D. Reynolds & Brenda A. Miller, 1994. "New venture strategies: Theory development with an empirical base," Strategic Management Journal, Wiley Blackwell, vol. 15(1), pages 21-41, January.
    • Handle: RePEc:bla:stratm:v:15:y:1994:i:1:p:21-41
    DOI: 10.1002/smj.4250150103
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/smj.4250150103
    Download Restriction: no
    File URL: https://libkey.io/10.1002/smj.4250150103?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:stratm:v:15:y:1994:i:1:p:21-41. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1111/0143-2095 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.