Active Innovative Media as Co‐Evolutionary Landscapes

Some conceptual and methodological foundations of effective construction of active media for innovative development are developed in the article. The ideas of global evolutionism (or universal evolutionism), ecology understood in an extended sense, emergentism, time management, and the constructing the desirable futures are used as methodologically key ones. Evolutionism is understood in a broader sense than in the Darwin era, when it included the idea of multiplying the primary diversity of elements of living media and natural selection of the most viable forms of life based on this diversity. The modern evolutionism is founded mostly on the theory of complexity and non‐linear dynamics and includes the ideas cyclical evolution that is uneven in its pace, the appearance of emergent properties of systems at different hierarchical levels that come into existence in the course of evolution, the mutual activity of a system and its environment (active adaptation and enactive behaviour), the possibility and expediency of the influence of subjects of social action, and management on the course of evolutionary processes in complex active media (the choice of favourable evolutionary paths near points of instability, construction of trends, and future management).