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The President on Spanish-Language Television News[Q. A6 (Fra]

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  • Matthew Eshbaugh-Soha
  • Christine Balarezo

Abstract

type="main"> Different audience demographics and preferences should produce significant descriptive differences in the content of presidential news, with Noticiero Telemundo (Telemundo) newscasts offering more treatment of presidential news concerning issues pertinent to Latinos than NBC Nightly News (NBC). In addition, presidents can influence Spanish-language news by targeting policy issues and locations most relevant to Latinos. We offer a basic descriptive comparison of news features and also use probit methodology to predict the conditions that contribute to Spanish-language presidential news coverage over 85 days in early 2011. Although Telemundo and NBC devote a similar amount of coverage to the president, Telemundo appeals to its Latino audience by reporting on issues relevant to Latinos. In addition, presidents increase the likelihood of Spanish-language news coverage by visiting border states. Presidential influence of the news extends to Spanish-language television, even though Spanish-language news covers different topics in comparison with English-language news coverage.

Suggested Citation

  • Matthew Eshbaugh-Soha & Christine Balarezo, 2014. "The President on Spanish-Language Television News[Q. A6 (Fra]," Social Science Quarterly, Southwestern Social Science Association, vol. 95(2), pages 448-467, June.
    • Handle: RePEc:bla:socsci:v:95:y:2014:i:2:p:448-467
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    File URL: http://hdl.handle.net/10.1111/ssqu.12042
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    References listed on IDEAS

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    1. Yann P. Kerevel, 2011. "The Influence of Spanish‐Language Media on Latino Public Opinion and Group Consciousness," Social Science Quarterly, Southwestern Social Science Association, vol. 92(2), pages 509-534, June.
    2. Edwards, George C. & Wood, B. Dan, 1999. "Who Influences Whom? The President, Congress, and the Media," American Political Science Review, Cambridge University Press, vol. 93(2), pages 327-344, June.
    3. Fraga, Luis R. & Garcia, John A. & Hero, Rodney E. & Jones-Correa, Michael & Martinez-Ebers, Valerie & Segura, Gary M., 2006. "Su Casa Es Nuestra Casa: Latino Politics Research and the Development of American Political Science," American Political Science Review, Cambridge University Press, vol. 100(4), pages 515-521, November.
    4. Regina Branton & Johanna Dunaway, 2008. "English‐ and Spanish‐Language Media Coverage of Immigration: A Comparative Analysis," Social Science Quarterly, Southwestern Social Science Association, vol. 89(4), pages 1006-1022, December.
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    1. Matthew Eshbaugh-Soha, 2014. "The Tone of Spanish-Language Presidential News Coverage," Social Science Quarterly, Southwestern Social Science Association, vol. 95(5), pages 1278-1294, December.

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