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Making and Unmaking Cosmopolitans: An Experimental Test of the Mediating Role of Emotions in International Development Appeals

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  • David Hudson
  • N. Susan Laehn
  • Niheer Dasandi
  • Jennifer vanHeerde‐Hudson

Abstract

Objective In this article, we test whether emotions mediate the effect of international development appeals on cosmopolitanism and donation behavior. Methods We design and conduct a lab experiment to test the impact of representations of global poverty on participants’ cosmopolitan sentiments and their likelihood to donate to development charities. We use multiple mediation analysis to test the intervening role of six emotional responses—anger, guilt, solidarity, hope, repulsion, and pity—as causal pathways to our two outcomes of interest: cosmopolitanism and donations. Results Hope is the most consistent and powerful pathway through which appeals affect respondents’ sense of cosmopolitanism and willingness to donate. Negative imagery and text erode people's sense of hope, but drive donations, particularly via guilt. Conclusions Our findings suggest we should move away from a mono‐causal view of emotional responses to disaster and development imagery, and provide a cautionary tale for practitioners: using negative imagery can undermine the public's sense of hope and cosmopolitanism.

Suggested Citation

  • David Hudson & N. Susan Laehn & Niheer Dasandi & Jennifer vanHeerde‐Hudson, 2019. "Making and Unmaking Cosmopolitans: An Experimental Test of the Mediating Role of Emotions in International Development Appeals," Social Science Quarterly, Southwestern Social Science Association, vol. 100(3), pages 544-564, May.
    • Handle: RePEc:bla:socsci:v:100:y:2019:i:3:p:544-564
    DOI: 10.1111/ssqu.12587
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    Cited by:

    1. Kobayashi, Yoshiharu & Heinrich, Tobias & Bryant, Kristin A., 2021. "Public support for development aid during the COVID-19 pandemic," World Development, Elsevier, vol. 138(C).
    2. Jens Eger & Sebastian H. Schneider & Martin Bruder & Solveig H. Gleser, 2023. "Does Evidence Matter? The Impact of Evidence Regarding Aid Effectiveness on Attitudes Towards Aid," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 35(5), pages 1149-1172, October.
    3. Murooj Yousef & Timo Dietrich & Sharyn Rundle-Thiele, 2021. "Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media," IJERPH, MDPI, vol. 18(11), pages 1-19, June.

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