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Insurance on the Internet

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  • Adam Klauber

Abstract

ABSTRACT: The Internet is obviously a force that is here to stay. Every segment of the economy is experiencing dramatic change and is having to respond to shifts in the value chain, enhanced consumer power, and altered competitive cycles. Although the insurance industry has characteristics that should put it at the forefront of Internet adoption, certain cultural and technological factors could continue to limit penetration in the near term. Four strategic business models emerging from the competitive field are: marketplace/exchange, work‐site marketing, transaction processor, and eyeball attractor. This article identifies the factors for success within each model, then provides a competitor analysis to grade insurance e‐commerce organizations on various competencies from Web site functionality to insurance capabilities.

Suggested Citation

  • Adam Klauber, 2000. "Insurance on the Internet," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 3(1), pages 45-62, March.
  • Handle: RePEc:bla:rmgtin:v:3:y:2000:i:1:p:45-62
    DOI: j.1540-6296.2000.tb00015.x
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    File URL: https://doi.org/10.1111/j.1540-6296.2000.tb00015.x
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    Cited by:

    1. Jeffrey R. Brown & Austan Goolsbee, 2002. "Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry," Journal of Political Economy, University of Chicago Press, vol. 110(3), pages 481-507, June.
    2. Jeffrey R. Brown & Austan Goolsbee, 2000. "Does the Internet Make Markets More Competitive?," NBER Working Papers 7996, National Bureau of Economic Research, Inc.

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