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Understanding the Shift in Demand for Cash Value Life Insurance

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  • Barry Mulholland
  • Michael Finke
  • Sandra Huston

Abstract

Ownership of cash value life insurance in the United States has fallen in recent decades. Changes in age cohorts, family composition, and tax laws may have contributed to this decline. We identify factors that influence the demand for cash value life insurance and test whether they alone can explain the sharp decline in ownership. Demographic and tax code changes do not explain the decrease in permanent insurance. There is a consistent downward trend in demand from 1992 to 2010—particularly among middle‐age and younger households. The fewer households who own cash value policies are on average wealthier and more financially sophisticated, suggesting that permanent life insurance is increasingly being used as a tax shield rather than as a hedge against a loss in human capital.

Suggested Citation

  • Barry Mulholland & Michael Finke & Sandra Huston, 2016. "Understanding the Shift in Demand for Cash Value Life Insurance," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 19(1), pages 7-36, March.
    • Handle: RePEc:bla:rmgtin:v:19:y:2016:i:1:p:7-36
    DOI: 10.1111/rmir.12031
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    References listed on IDEAS

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    Cited by:

    1. Eling, Martin & Ghavibazoo, Omid & Hanewald, Katja, 2021. "Willingness to take financial risks and insurance holdings: A European survey," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 95(C).
    2. Srbinoski Bojan & Strozzi Fernanda & Poposki Klime & Born Patricia H., 2020. "Trends in Life Insurance Demand and Lapse Literature," Asia-Pacific Journal of Risk and Insurance, De Gruyter, vol. 14(2), pages 1-46, July.
    3. Wookjae Heo & Eun Jin Kwak & John Grable & Hye Jun Park, 2024. "Ownership of Cash Value Life Insurance among Rural Households: Utilization of Machine Learning Algorithms to Find Predictors," Mathematics, MDPI, vol. 12(16), pages 1-27, August.
    4. Daniel Hartley & Anna L. Paulson & Katerina Powers, 2017. "What Explains the Decline in Life Insurance Ownership?," Economic Perspectives, Federal Reserve Bank of Chicago, issue 8, pages 1-20.

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