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Improving Perceptions of the Insurance Industry: The Influence of Insurance Professionals

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  • J. Bradley Karl
  • Brenda Wells

Abstract

The “talent crisis” in the insurance industry is well documented. Solutions to this crisis, however, are not plentiful. One of the major challenges faced by the industry is its reputation. We hypothesize that opinions of the industry can be changed through brief but specific education efforts. We test our hypothesis at a major university and find very strong support for our hypothesis.

Suggested Citation

  • J. Bradley Karl & Brenda Wells, 2016. "Improving Perceptions of the Insurance Industry: The Influence of Insurance Professionals," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 19(1), pages 147-166, March.
    • Handle: RePEc:bla:rmgtin:v:19:y:2016:i:1:p:147-166
    DOI: 10.1111/rmir.12058
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    References listed on IDEAS

    as
    1. James Carson & Cassandra R. Cole & Kevin Gatzlaff & Patrick F. Maroney & Kathleen A. McCullough, 2010. "Educational Insights: A Hybrid Course in Risk Management and Insurance," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 13(2), pages 303-322, September.
    2. William J. Warfel, 1998. "Creating Visibility For Insurance And Risk Management Programs In High Schools," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 2(1), pages 99-106, July.
    3. Suzanne N. Cory & Dana Kerr & Jerry D. Todd, 2007. "Student Perceptions of the Insurance Profession," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 10(1), pages 121-136, March.
    4. Cassandra R. Cole & Kathleen A. McCullough, 2012. "The Insurance Industry's Talent Gap and Where We Go From Here," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 15(1), pages 107-116, March.
    5. Lisa Gardner & Christian Roldán Santos & Toby White, 2013. "Actuarial Science Summer Program for Women and Minorities," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 16(2), pages 267-279, September.
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    1. Cassandra R. Cole & Kathleen A. McCullough, 2012. "The Insurance Industry's Talent Gap and Where We Go From Here," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 15(1), pages 107-116, March.

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