IDEAS home Printed from https://ideas.repec.org/a/bla/revpol/v24y2007i3p209-229.html
   My bibliography  Save this article

“Getting the Word Out”: Policy Bloggers Use Their Soap Box to Make Change

Author

Listed:
  • Laura McKenna

Abstract

This study examines policy bloggers, a subset of the political blogosphere. These bloggers focus on one policy area and attempt to “get the word out” concerning the importance of their policy area and policy recommendations. Information was gathered from in‐depth interviews with nine policy bloggers and content analysis of their blogs during the summer of 2006. Findings show that policy bloggers engage in six activities on their blog: filtering information, providing expertise, forming networks, gaining attention, framing arguments, and using windows of opportunity. They rarely urge their readers to partake in political activity. Nearly all received attention from major media sources, and some gained a significant daily readership. Despite these victories, their blogs were primarily labors of love, bringing in little money or professional rewards.

Suggested Citation

  • Laura McKenna, 2007. "“Getting the Word Out”: Policy Bloggers Use Their Soap Box to Make Change," Review of Policy Research, Policy Studies Organization, vol. 24(3), pages 209-229, May.
    • Handle: RePEc:bla:revpol:v:24:y:2007:i:3:p:209-229
    DOI: 10.1111/j.1541-1338.2007.00278.x
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/j.1541-1338.2007.00278.x
    Download Restriction: no
    File URL: https://libkey.io/10.1111/j.1541-1338.2007.00278.x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Laura McKenna & Antoinette Pole, 2008. "What do bloggers do: an average day on an average political blog," Public Choice, Springer, vol. 134(1), pages 97-108, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:revpol:v:24:y:2007:i:3:p:209-229. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://edirc.repec.org/data/ipsonea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.