Tourism: A Facilitator of Social Awareness in an Indigenous Mexican Community?

As Latin American economies and cultures become increasingly tied to a global political, economic, and social order, indigenous and other marginalized people find themselves at a crossroads where their cultural survival is challenged. Tourism is one important aspect of this new economic order and it is often one of the few resources remaining in countries such as Mexico whose economy has been tied more directly to interests of dominating leaders contributing to this new world order. And while many observers note that tourism often has an exploitative impact on indigenous and marginalized people, this article examines the contradictions in tourism, identifying those economic spaces where the indigenous people have been successful in renegotiating their position with the dominant mestizo group in their community. This article offers provocative insights about the impact of tourism on indigenous people in a community in the northern mountains (Sierra Norte) in Puebla, México. It examines the potential contradictions in tourism under the economic conditions of neoliberalism.