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Managing buzz

Author

Listed:
  • Arthur Campbell
  • Dina Mayzlin
  • Jiwoong Shin

Abstract

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Suggested Citation

  • Arthur Campbell & Dina Mayzlin & Jiwoong Shin, 2017. "Managing buzz," RAND Journal of Economics, RAND Corporation, vol. 48(1), pages 203-229, March.
    • Handle: RePEc:bla:randje:v:48:y:2017:i:1:p:203-229
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    File URL: http://hdl.handle.net/10.1111/rand.2017.48.issue-1
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    Citations

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    Cited by:

    1. Yuichiro Kamada & Aniko Öry, 2020. "Contracting with Word-of-Mouth Management," Management Science, INFORMS, vol. 66(11), pages 5094-5107, November.
    2. Amir Ajorlou & Ali Jadbabaie & Ali Kakhbod, 2018. "Dynamic Pricing in Social Networks: The Word-of-Mouth Effect," Management Science, INFORMS, vol. 64(2), pages 971-979, February.
    3. Arthur Campbell & C. Matthew Leister & Yves Zenou, 2020. "Word‐of‐mouth communication and search," RAND Journal of Economics, RAND Corporation, vol. 51(3), pages 676-712, September.
    4. Vineet Kumar & K. Sudhir, 2019. "Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox," Cowles Foundation Discussion Papers 2178R, Cowles Foundation for Research in Economics, Yale University, revised Oct 2021.

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