Managing Retail Budget Allocation between Store Labor and Marketing Activities
Author
Abstract
Suggested Citation
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Mohammad Delasay & Aditya Jain & Subodha Kumar, 2022. "Impacts of the COVID‐19 pandemic on grocery retail operations: An analytical model," Production and Operations Management, Production and Operations Management Society, vol. 31(5), pages 2237-2255, May.
- V. Kumar & Alok R. Saboo & Amit Agarwal & Binay Kumar, 2020. "Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry," Production and Operations Management, Production and Operations Management Society, vol. 29(1), pages 192-213, January.
- Mehrdad Memarpour & Erfan Hassannayebi & Navid Fattahi Miab & Ali Farjad, 2021. "Dynamic allocation of promotional budgets based on maximizing customer equity," Operational Research, Springer, vol. 21(4), pages 2365-2389, December.
- M. Serkan Akturk & Michael Ketzenberg, 2022. "Exploring the Competitive Dimension of Omnichannel Retailing," Management Science, INFORMS, vol. 68(4), pages 2732-2750, April.
- Benjamin Lawrence & Jie J. Zhang & Liwu Hsu & Sarah Zheng, 2021. "Return on Investments in Hotel Franchising: Understanding Moderating Effects of Franchisee Dependence," Production and Operations Management, Production and Operations Management Society, vol. 30(8), pages 2420-2440, August.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:popmgt:v:26:y:2017:i:9:p:1615-1631. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1937-5956 .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.