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Design Improvements for Message Propagation in Malleable Social Networks

Author

Listed:
  • Ram Gopal
  • Hooman Hidaji
  • Raymond A. Patterson
  • Erik Rolland
  • Dmitry Zhdanov

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Suggested Citation

  • Ram Gopal & Hooman Hidaji & Raymond A. Patterson & Erik Rolland & Dmitry Zhdanov, 2016. "Design Improvements for Message Propagation in Malleable Social Networks," Production and Operations Management, Production and Operations Management Society, vol. 25(6), pages 993-1005, June.
    • Handle: RePEc:bla:popmgt:v:25:y:2016:i:6:p:993-1005
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    File URL: http://hdl.handle.net/10.1111/poms.12521
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    Cited by:

    1. Berbeglia, Franco & Berbeglia, Gerardo & Van Hentenryck, Pascal, 2021. "Market segmentation in online platforms," European Journal of Operational Research, Elsevier, vol. 295(3), pages 1025-1041.
    2. Rakesh R. Mallipeddi & Subodha Kumar & Chelliah Sriskandarajah & Yunxia Zhu, 2022. "A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers," Management Science, INFORMS, vol. 68(1), pages 75-104, January.

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