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The Role of Discount Vouchers in Market with Customer Valuation Uncertainty

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  • Fei Gao
  • Jian Chen

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Suggested Citation

  • Fei Gao & Jian Chen, 2015. "The Role of Discount Vouchers in Market with Customer Valuation Uncertainty," Production and Operations Management, Production and Operations Management Society, vol. 24(4), pages 665-679, April.
    • Handle: RePEc:bla:popmgt:v:24:y:2015:i:4:p:665-679
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    File URL: http://hdl.handle.net/10.1111/poms.12296
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    Cited by:

    1. Zhang, Mingyang & Zhang, Juliang & Cheng, T.C.E. & Hua, Guowei, 2018. "Why and how do branders sell new products on flash sale platforms?," European Journal of Operational Research, Elsevier, vol. 270(1), pages 337-351.
    2. Erbao Cao & He Li, 2020. "Group buying and consumer referral on a social network," Electronic Commerce Research, Springer, vol. 20(1), pages 21-52, March.
    3. Zhe (James) Zhang & Shivendu Shivendu & Peng Wang, 2021. "Is Investment in Data Analytics Always Profitable? The Case of Third‐Party‐Online‐Promotion Marketplace," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2321-2337, July.
    4. Huang, Yeu-Shiang & Ho, Jyh-Wen & Lee, Chang-Lin, 2024. "Group buying in multiple channels with consideration of heterogeneous customers," International Journal of Production Economics, Elsevier, vol. 270(C).
    5. Wen Zhang & Yi He, 2020. "Optimal advance selling discount strategy with future‐oriented consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(3), pages 308-320, April.

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