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The Design and Introduction of Product Lines When Consumer Valuations are Uncertain

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  • Eyal Biyalogorsky
  • Oded Koenigsberg

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  • Eyal Biyalogorsky & Oded Koenigsberg, 2014. "The Design and Introduction of Product Lines When Consumer Valuations are Uncertain," Production and Operations Management, Production and Operations Management Society, vol. 23(9), pages 1539-1548, September.
    • Handle: RePEc:bla:popmgt:v:23:y:2014:i:9:p:1539-1548
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    File URL: http://hdl.handle.net/10.1111/poms.12167
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    Citations

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    Cited by:

    1. Seifert, Ralf W. & Tancrez, Jean-Sébastien & Biçer, Işık, 2016. "Dynamic product portfolio management with life cycle considerations," International Journal of Production Economics, Elsevier, vol. 171(P1), pages 71-83.
    2. Yu Wang & Minqiang Li & Haiyang Feng & Nan Feng, 2019. "Optimal sequential releasing strategy for software products in the presence of word-of-mouth and requirements uncertainty," Information Technology and Management, Springer, vol. 20(3), pages 153-174, September.
    3. Benjamin R. Handel & Kanishka Misra, 2015. "Robust New Product Pricing," Marketing Science, INFORMS, vol. 34(6), pages 864-881, November.
    4. Qiang Liu & Xiaofeng Liu & Subramanian Balachander, 2021. "Crowdfunding Project Design: Optimal Product Menu and Funding Target," Production and Operations Management, Production and Operations Management Society, vol. 30(10), pages 3800-3811, October.
    5. Xu Guan & Yulan Wang & Zelong Yi & Ying‐Ju Chen, 2020. "Inducing Consumer Online Reviews Via Disclosure," Production and Operations Management, Production and Operations Management Society, vol. 29(8), pages 1956-1971, August.
    6. Gauss, Leandro & Lacerda, Daniel P. & Cauchick Miguel, Paulo A., 2022. "Market-Driven Modularity: Design method developed under a Design Science paradigm," International Journal of Production Economics, Elsevier, vol. 246(C).
    7. Wang, Yusheng & Li, Yongjian & Xu, Shuangshuang, 2024. "Repositioning to sink: The pricing and quality decisions for product line considering the sinking market," European Journal of Operational Research, Elsevier, vol. 317(2), pages 578-591.
    8. Appel, Gil & Libai, Barak & Muller, Eitan & Shachar, Ron, 2020. "On the monetization of mobile apps," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 93-107.
    9. Hu, Shu & Zhu, Stuart X. & Fu, Ke, 2023. "Optimal trade-in and refurbishment strategies for durable goods," European Journal of Operational Research, Elsevier, vol. 309(1), pages 133-151.
    10. Esma Koca & Tommaso Valletti & Wolfram Wiesemann, 2021. "Designing Digital Rollovers: Managing Perceived Obsolescence through Release Times," Production and Operations Management, Production and Operations Management Society, vol. 30(10), pages 3698-3712, October.
    11. Hu, Shu & Tang, Yanli, 2024. "Impact of product sharing and heterogeneous consumers on manufacturers offering trade-in programs," Omega, Elsevier, vol. 122(C).
    12. Jihyun Hong & Pyoungsoo Lee, 2019. "Supply Chain Contracts under New Product Development Uncertainty," Sustainability, MDPI, vol. 11(23), pages 1-15, December.
    13. Preyas S. Desai & Devavrat Purohit & Bo Zhou, 2018. "Allowing Consumers to Bundle Themselves: The Profitability of Family Plans," Marketing Science, INFORMS, vol. 37(6), pages 953-969, November.
    14. Kopalle, Praveen K. & Pauwels, Koen & Akella, Laxminarayana Yashaswy & Gangwar, Manish, 2023. "Dynamic pricing: Definition, implications for managers, and future research directions," Journal of Retailing, Elsevier, vol. 99(4), pages 580-593.
    15. Kanishka Misra & Eric M. Schwartz & Jacob Abernethy, 2019. "Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments," Marketing Science, INFORMS, vol. 38(2), pages 226-252, March.
    16. Baojun Jiang & Hongyan Shi & Tianxin Zou, 2022. "Effects of On‐Demand Product Adjustments on Firm's Pricing and Product Strategies," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 1252-1270, March.
    17. Ye, Taofeng & Yang, Huiqiang, 2020. "Price and Quality Management with Strategic Consumers: Whether to Introduce a High or Low Product Variant," Applied Mathematics and Computation, Elsevier, vol. 386(C).

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