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Commercialization of Platform Technologies: Launch Timing and Versioning Strategy

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  • Hemant K. Bhargava
  • Byung Cho Kim
  • Daewon Sun

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  • Hemant K. Bhargava & Byung Cho Kim & Daewon Sun, 2013. "Commercialization of Platform Technologies: Launch Timing and Versioning Strategy," Production and Operations Management, Production and Operations Management Society, vol. 22(6), pages 1374-1388, November.
    • Handle: RePEc:bla:popmgt:v:22:y:2013:i:6:p:1374-1388
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    File URL: http://hdl.handle.net/10.1111/j.1937-5956.2012.01344.x
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    Citations

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    Cited by:

    1. Hongchang Wang & Benjamin Williams & Karen Xie & Wei Chen, 2024. "Quality Differentiation and Matching Performance in Peer-to-Peer Markets: Evidence from Airbnb Plus," Management Science, INFORMS, vol. 70(7), pages 4260-4282, July.
    2. Shamir, Noam & Zvilichovsky, David, 2022. "Dynamic reputation, project selection and market efficiency: The importance of small projects," International Journal of Production Economics, Elsevier, vol. 248(C).
    3. Fazıl Paç, M. & Savin, Sergei & Velu, Chander, 2018. "When to adopt a service innovation: Nash equilibria in a competitive diffusion framework," European Journal of Operational Research, Elsevier, vol. 271(3), pages 968-984.
    4. Andreasson, Martin & Karabag, Solmaz Filiz & Simonsson, Johan & Agarwal, Girish, 2024. "Dynamics of related and unrelated digital diversification in established firms: Strategies, programs, process, and outcomes," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    5. Choi, Tsan-Ming & Guo, Shu & Liu, Na & Shi, Xiutian, 2020. "Optimal pricing in on-demand-service-platform-operations with hired agents and risk-sensitive customers in the blockchain era," European Journal of Operational Research, Elsevier, vol. 284(3), pages 1031-1042.
    6. Maximilian Julius Krome & Ulrich Pidun, 2023. "Conceptualization of research themes and directions in business ecosystem strategies: a systematic literature review," Management Review Quarterly, Springer, vol. 73(2), pages 873-920, June.
    7. Chen, Yuwen & Ni, John & Yu, Degan, 2019. "Application developers’ product offering strategies in multi-platform markets," European Journal of Operational Research, Elsevier, vol. 273(1), pages 320-333.
    8. Charles H. Fine & Loredana Padurean & Sergey Naumov, 2022. "Operations for entrepreneurs: Can Operations Management make a difference in entrepreneurial theory and practice?," Production and Operations Management, Production and Operations Management Society, vol. 31(12), pages 4599-4615, December.
    9. Mei Lin & Xiajun Amy Pan & Quan Zheng, 2020. "Platform Pricing with Strategic Buyers: The Impact of Future Production Cost," Production and Operations Management, Production and Operations Management Society, vol. 29(5), pages 1122-1144, May.
    10. Edward G. Anderson & Jose Lopez & Geoffrey G. Parker, 2022. "Leveraging value creation to drive the growth of B2B platforms," Production and Operations Management, Production and Operations Management Society, vol. 31(12), pages 4501-4514, December.
    11. Choi, Tsan-Ming & He, Yanyan, 2019. "Peer-to-peer collaborative consumption for fashion products in the sharing economy: Platform operations," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 126(C), pages 49-65.
    12. Siqin, Tana & Choi, Tsan-Ming & Chung, Sai-Ho, 2022. "Optimal E-tailing channel structure and service contracting in the platform era," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 160(C).
    13. Tharanga Rajapakshe & Subodha Kumar & Arun Sen & Chelliah Sriskandarajah, 2020. "Sustainability Planning for Healthcare Information Exchanges with Supplier Rebate Program," Operations Research, INFORMS, vol. 68(3), pages 793-817, May.
    14. Jin Li & Gary Pisano & Yejia Xu & Feng Zhu, 2023. "Marketplace Scalability and Strategic Use of Platform Investment," Management Science, INFORMS, vol. 69(7), pages 3958-3975, July.
    15. Lina Wang & Elliot Rabinovich & Timothy J. Richards, 2022. "Scalability in Platforms for Local Groceries: An Examination of Indirect Network Economies," Production and Operations Management, Production and Operations Management Society, vol. 31(1), pages 318-340, January.
    16. Jens Foerderer & Nele Lueker & Armin Heinzl, 2021. "And the Winner Is …? The Desirable and Undesirable Effects of Platform Awards," Information Systems Research, INFORMS, vol. 32(4), pages 1155-1172, December.

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