IDEAS home Printed from https://ideas.repec.org/a/bla/kyklos/v78y2025i2p701-717.html
   My bibliography  Save this article

Serial Position Bias Among Experts: Evidence From a Cooking Competition Show

Author

Listed:
  • Maira Emy Reimão
  • Rachel Sabbadini
  • Eric Rego

Abstract

The Great British Bake Off is a popular amateur cooking competition show, and its design offers an opportunity for analyzing serial position bias among expert rankings. In this paper, we use the technical challenge portion of the show to assess whether experts—in this case, the judges in the show—are susceptible to primacy or recency effects. We find that expert judges favor the first dish tasted in a blind test and that this pattern holds not only among judges of the British version of the show but also in other English‐speaking versions. We do not find evidence of a recency effect. Our results indicate that expert assessments, regularly used in markets, are vulnerable to bias even when there are no financial incentives.

Suggested Citation

  • Maira Emy Reimão & Rachel Sabbadini & Eric Rego, 2025. "Serial Position Bias Among Experts: Evidence From a Cooking Competition Show," Kyklos, Wiley Blackwell, vol. 78(2), pages 701-717, May.
  • Handle: RePEc:bla:kyklos:v:78:y:2025:i:2:p:701-717
    DOI: 10.1111/kykl.12436
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/kykl.12436
    Download Restriction: no

    File URL: https://libkey.io/10.1111/kykl.12436?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:kyklos:v:78:y:2025:i:2:p:701-717. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0023-5962 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.