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The Impact of Insurer Name Changes on The Demand for Insurance

Author

Listed:
  • Cassandra R. Cole
  • Stephen G. Fier
  • James M. Carson
  • Demetra Andrews

Abstract

type="main" xml:lang="en"> Corporate name changes are relatively common events, with some evidence suggesting that name changes are strategic in nature. Although prior research has examined the effect of name changes on the firm, these studies have focused primarily on the stock price reaction to name changes. Such a focus has a number of limitations, including a reliance on samples that consist solely of publicly traded firms and an inability to determine whether the source of the impact is driven by increases in revenue, increases in efficiency, and/or reductions in costs. We overcome these limitations by testing the impact of corporate name changes on U.S. property–casualty insurers using detailed statutory data. We find a significant and positive relation between name changes and subsequent growth in premiums. The results are robust across various model specifications and suggest that name changes contain information that consumers interpret as meaningfully positive.

Suggested Citation

  • Cassandra R. Cole & Stephen G. Fier & James M. Carson & Demetra Andrews, 2015. "The Impact of Insurer Name Changes on The Demand for Insurance," Journal of Risk & Insurance, The American Risk and Insurance Association, vol. 82(1), pages 173-204, March.
    • Handle: RePEc:bla:jrinsu:v:82:y:2015:i:1:p:173-204
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    Cited by:

    1. Eling, Martin & Jia, Ruo & Schaper, Philipp, 2017. "Get the Balance Right: A Simultaneous Equation Model to Analyze Growth, Profitability, and Safety," Working Papers on Finance 1716, University of St. Gallen, School of Finance.
    2. Xing, Xuejing & Anderson, Randy I. & Hu, Yan, 2016. "What׳s a name worth? The impact of a likeable stock ticker symbol on firm value," Journal of Financial Markets, Elsevier, vol. 31(C), pages 63-80.
    3. Chia‐Chun Chiang, 2020. "Does Having an Affiliated Bank Improve Life Insurer Performance in a Turbulent Market?," Journal of Risk & Insurance, The American Risk and Insurance Association, vol. 87(3), pages 627-664, September.
    4. Aymen Karoui & Sadok El Ghoul, 2022. "Fund names versus family names: Implications for mutual fund flows," The Financial Review, Eastern Finance Association, vol. 57(3), pages 509-531, August.
    5. Yue’e Long & Wunhong Su & Yufan Tan, 2023. "Does a Share Name Change Have an Impact on the Pricing Efficiency of the Share?," SAGE Open, , vol. 13(4), pages 21582440231, December.

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