IDEAS home Printed from https://ideas.repec.org/a/bla/jorssc/v5y1956i3p195-202.html
   My bibliography  Save this article

A Technique for Studying the Effects of a Television Broadcast

Author

Listed:
  • William A. Belson

Abstract

This article describes a technique, the stable correlate method, for measuring the effects of television broadcasts seen under completely normal conditions. Mr Belson suggests that the method may be readily applicable to various sociological studies of effects, e.g. of television, of cinema‐going, of major events, and of publicity campaigns.

Suggested Citation

  • William A. Belson, 1956. "A Technique for Studying the Effects of a Television Broadcast," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 5(3), pages 195-202, November.
    • Handle: RePEc:bla:jorssc:v:5:y:1956:i:3:p:195-202
    DOI: 10.2307/2985420
    as

    Download full text from publisher

    File URL: https://doi.org/10.2307/2985420
    Download Restriction: no
    File URL: https://libkey.io/10.2307/2985420?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rassou R., 1993. "Statistical measurement of gender wage differentials," ILO Working Papers 992920693402676, International Labour Organization.
    2. Christopher T Robertson & Andy Yuan & Wendan Zhang & Keith Joiner, 2020. "Distinguishing moral hazard from access for high-cost healthcare under insurance," PLOS ONE, Public Library of Science, vol. 15(4), pages 1-17, April.
    3. repec:ilo:ilowps:292069 is not listed on IDEAS

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jorssc:v:5:y:1956:i:3:p:195-202. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://edirc.repec.org/data/rssssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.