IDEAS home Printed from https://ideas.repec.org/a/bla/jorssc/v18y1969i3p209-220.html
   My bibliography  Save this article

Estimating the Audience for Advertising on the Outside of London Buses

Author

Listed:
  • D. J. Day
  • Jennifer E. Dunn

Abstract

This paper describes an investigation, the purpose of which was to derive estimates of the total number of people who are in a position to see advertisements on the outside of London Transport buses. Two separate but complementary surveys were carried out: A Greater London interview survey which recorded time spent on roads that are bus routes and a photographic study in which were counted people present on the routes as seen from the bus. By relating the results of the former survey to the frequency with which buses traverse the routes, estimates were derived of the numbers of “opportunities to see” advertisements on the outside of buses. These primary estimates were then refined, using the photographic survey, to produce estimates of “full‐face” encounters with buses.

Suggested Citation

  • D. J. Day & Jennifer E. Dunn, 1969. "Estimating the Audience for Advertising on the Outside of London Buses," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 18(3), pages 209-220, November.
    • Handle: RePEc:bla:jorssc:v:18:y:1969:i:3:p:209-220
    DOI: 10.2307/2346581
    as

    Download full text from publisher

    File URL: https://doi.org/10.2307/2346581
    Download Restriction: no
    File URL: https://libkey.io/10.2307/2346581?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jorssc:v:18:y:1969:i:3:p:209-220. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://edirc.repec.org/data/rssssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.