Targeted sampling from massive block model graphs with personalized PageRank

The paper provides statistical theory and intuition for personalized PageRank (called ‘PPR’): a popular technique that samples a small community from a massive network. We study a setting where the entire network is expensive to obtain thoroughly or to maintain, but we can start from a seed node of interest and ‘crawl’ the network to find other nodes through their connections. By crawling the graph in a designed way, the PPR vector can be approximated without querying the entire massive graph, making it an alternative to snowball sampling. Using the degree‐corrected stochastic block model, we study whether the PPR vector can select nodes that belong to the same block as the seed node. We provide a simple and interpretable form for the PPR vector, highlighting its biases towards high degree nodes outside the target block. We examine a simple adjustment based on node degrees and establish consistency results for PPR clustering that allows for directed graphs. These results are enabled by recent technical advances showing the elementwise convergence of eigenvectors. We illustrate the method with the massive Twitter friendship graph, which we crawl by using the Twitter application programming interface. We find that the adjusted and unadjusted PPR techniques are complementary approaches, where the adjustment makes the results particularly localized around the seed node, and that the bias adjustment greatly benefits from degree regularization.