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Can conversational interviewing improve survey response quality without increasing interviewer effects?

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  • Brady T. West
  • Frederick G. Conrad
  • Frauke Kreuter
  • Felicitas Mittereder

Abstract

Several studies have shown that conversational interviewing (CI) reduces response bias for complex survey questions relative to standardized interviewing. However, no studies have addressed concerns about whether CI increases intra‐interviewer correlations (IICs) in the responses collected, which could negatively impact the overall quality of survey estimates. The paper reports the results of an experimental investigation addressing this question in a national face‐to‐face survey. We find that CI improves response quality, as in previous studies, without substantially or frequently increasing IICs. Furthermore, any slight increases in the IICs do not offset the reduced bias in survey estimates engendered by CI.

Suggested Citation

  • Brady T. West & Frederick G. Conrad & Frauke Kreuter & Felicitas Mittereder, 2018. "Can conversational interviewing improve survey response quality without increasing interviewer effects?," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 181(1), pages 181-203, January.
    • Handle: RePEc:bla:jorssa:v:181:y:2018:i:1:p:181-203
    DOI: 10.1111/rssa.12255
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    Cited by:

    1. Rachel E. Davis & Frederick G. Conrad & Shaohua Dong & Anna Mesa & Sunghee Lee & Timothy P. Johnson, 2024. "An ounce of prevention: using conversational interviewing and avoiding agreement response scales to prevent acquiescence," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(1), pages 471-495, February.
    2. Christina Buschle & Herwig Reiter & Arne Bethmann, 2022. "The qualitative pretest interview for questionnaire development: outline of programme and practice," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(2), pages 823-842, April.

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