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Random‐digit dialling in the UK: viability revisited

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  • Gerry Nicolaas
  • Peter Lynn

Abstract

A main obstacle to using telephone methods for social surveys in the UK has been the inability to select a representative and unbiased probability sample of the general population. However, recent changes in the UK telephone numbering system and advances in telephony software appear to provide the means for using random‐digit dialling (RDD). This paper presents the results of a study designed to test the feasibility of RDD. The focus is on the sampling method, but we also assess other aspects of the RDD survey method, in the context of a total survey error framework. Although we conclude that RDD is now a viable survey method in the UK, further research and development is advocated to improve the efficiency of fieldwork and response rates.

Suggested Citation

  • Gerry Nicolaas & Peter Lynn, 2002. "Random‐digit dialling in the UK: viability revisited," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 165(2), pages 297-316, June.
    • Handle: RePEc:bla:jorssa:v:165:y:2002:i:2:p:297-316
    DOI: 10.1111/1467-985X.00600
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    Cited by:

    1. Nathalie Greenan & Edward Lorenz & Stephen Allan & Thomas Amossé & Daniele Archiburgi & Anthony Arundel & Eva Bejerot & Lutz Bellmann & Sophie Bressé & Adam Coutts & Peter Csizmadia & Peter Ester & Jo, 2010. "The MEADOW Guidelines," Post-Print halshs-01362486, HAL.
    2. Lynn, Peter & Jäckle, Annette & Hope, Steven & C. Campanelli, Pamela & Nicolaas, Gerry, 2011. "Is it a good idea to optimise question format for mode of data collection? Results from a mixed modes experiment," ISER Working Paper Series 2011-31, Institute for Social and Economic Research.

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