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Amortization Of Advertising Expenditures

Author

Listed:
  • FALK, H
  • MILLER, JC

Abstract

No abstract is available for this item.

Suggested Citation

  • Falk, H & Miller, Jc, 1977. "Amortization Of Advertising Expenditures," Journal of Accounting Research, Wiley Blackwell, vol. 15(1), pages 12-22.
    • Handle: RePEc:bla:joares:v:15:y:1977:i:1:p:12-22
    DOI: http://hdl.handle.net/10.2307/2490553
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    Citations

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    Cited by:

    1. Ryan T. Ball, 2013. "Does Anticipated Information Impose a Cost on Risk‐Averse Investors? A Test of the Hirshleifer Effect," Journal of Accounting Research, Wiley Blackwell, vol. 51(1), pages 31-66, March.
    2. Guy D. Fernando & Qiao Xu, 2012. "CEO compensation and strategic expenses: penalizing, shielding or rewarding?," Review of Accounting and Finance, Emerald Group Publishing Limited, vol. 11(3), pages 279-297, August.

    More about this item

    Keywords

    Advertising Expenditures; Advertising expenses; Amortization; Almon polynomial model;
    All these keywords.

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill

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