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The personal information sphere: An integral approach to privacy and related information and communication rights

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  • Sarah Eskens

Abstract

Data protection laws, including the European Union General Data Protection Regulation, regulate aspects of online personalization. However, the data protection lens is too narrow to analyze personalization. To define conditions for personalization, we should understand data protection in its larger fundamental rights context, starting with the closely connected right to privacy. If the right to privacy is considered along with other European fundamental rights that protect information and communication flows, namely, communications confidentiality; the right to receive information; and freedom of expression, opinion, and thought, these rights are observed to enable what I call a “personal information sphere” for each person. This notion highlights how privacy interferences affect other fundamental rights. The personal information sphere is grounded in European case law and is thus not just an academic affair. The essence of the personal information sphere is control, yet with a different meaning than mere control as guaranteed by data protection law. The personal information sphere is about people controlling how they situate themselves in information and communication networks. It follows that, to respect privacy and related rights, online personalization providers should actively involve users in the personalization process and enable them to use personalization for personal goals.

Suggested Citation

  • Sarah Eskens, 2020. "The personal information sphere: An integral approach to privacy and related information and communication rights," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 71(9), pages 1116-1128, September.
  • Handle: RePEc:bla:jinfst:v:71:y:2020:i:9:p:1116-1128
    DOI: 10.1002/asi.24354
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    1. Philip Fei Wu, 2019. "The privacy paradox in the context of online social networking: A self‐identity perspective," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 70(3), pages 207-217, March.
    2. Michal Sela & Talia Lavie & Ohad Inbar & Ilit Oppenheim & Joachim Meyer, 2015. "Personalizing news content: An experimental study," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 66(1), pages 1-12, January.
    3. Zuiderveen Borgesius, Frederik J. & Trilling, Damian & Möller, Judith & Bodó, Balázs & de Vreese, Claes H. & Helberger, Natali, 2016. "Should we worry about filter bubbles?," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 5(1), pages 1-16.
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    1. Michael Zimmer & Jessica Vitak & Philip Wu, 2020. "Editorial introduction: “Information privacy in the digital age”," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 71(9), pages 997-1001, September.

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