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Exploring the social influence of multichannel access in an online health community

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  • Peng Luo
  • Kun Chen
  • Chong Wu
  • Yongli Li

Abstract

Social influence has a great impact on human behavior, which has been widely investigated in various research fields. Even so, it has rarely been investigated in the online health community. In this paper, we focus on the multichannel access in online health communities, defining social influence as the average degree of multichannel access to a physician's colleagues. Based on the multinomial logistic regression model, we examined the direct effects of social influence and patients' rating to multichannel access. In addition, we explored the moderating effect of social influence on the relationship between patients' rating and multichannel access in online health communities. The results of the experiment and robustness testing support the propositions that social influence and patients' rating significantly and positively affect multichannel access in an online health community. The moderating effect of social influence is negative and significantly influences the accessible channels provided by the focal physician. This research contributes to the literature concerning online health communities, social influence, and multichannel access; it also has practical implications.

Suggested Citation

  • Peng Luo & Kun Chen & Chong Wu & Yongli Li, 2018. "Exploring the social influence of multichannel access in an online health community," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 69(1), pages 98-109, January.
    • Handle: RePEc:bla:jinfst:v:69:y:2018:i:1:p:98-109
    DOI: 10.1002/asi.23928
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    Cited by:

    1. Wu, Banggang & Guo, Gengxuan & Luo, Peng, 2024. "The effect of subscriptions on customer engagement," Journal of Business Research, Elsevier, vol. 178(C).
    2. Adnan Muhammad Shah & Wazir Muhammad & Kangyoon Lee & Rizwan Ali Naqvi, 2021. "Examining Different Factors in Web-Based Patients’ Decision-Making Process: Systematic Review on Digital Platforms for Clinical Decision Support System," IJERPH, MDPI, vol. 18(21), pages 1-23, October.
    3. Tingting Zhang & Qin Chen & William Yu Chung Wang & Yuhan Wei, 2022. "Understanding Physicians’ Motivation to Provide Healthcare Service Online in the Digital Age," IJERPH, MDPI, vol. 19(22), pages 1-11, November.
    4. Yajie Hu & Huiwen Zhou & Yuangao Chen & Jianrong Yao & Jiangwu Su, 2023. "The influence of patient-generated reviews and doctor-patient relationship on online consultations in China," Electronic Commerce Research, Springer, vol. 23(2), pages 1115-1141, June.

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