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The effect of ad rank on the performance of keyword advertising campaigns

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  • Bernard J. Jansen
  • Zhe Liu
  • Zach Simon

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  • Bernard J. Jansen & Zhe Liu & Zach Simon, 2013. "The effect of ad rank on the performance of keyword advertising campaigns," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 64(10), pages 2115-2132, October.
    • Handle: RePEc:bla:jinfst:v:64:y:2013:i:10:p:2115-2132
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    File URL: http://hdl.handle.net/10.1002/asi.22910
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    Cited by:

    1. Joseph Golden & John Joseph Horton, 2021. "The Effects of Search Advertising on Competitors: An Experiment Before a Merger," Management Science, INFORMS, vol. 67(1), pages 342-362, January.
    2. Yanwu Yang & Baozhu Feng & Joni Salminen & Bernard J. Jansen, 2022. "Optimal advertising for a generalized Vidale–Wolfe response model," Electronic Commerce Research, Springer, vol. 22(4), pages 1275-1305, December.
    3. Darius Schlangenotto & Martin Poniatowski & Dennis Kundisch, 2018. "What Drives Paid Search Success: A Systematic Literature Review," Working Papers Dissertations 31, Paderborn University, Faculty of Business Administration and Economics.
    4. Carsten D. Schultz, 2020. "The impact of ad positioning in search engine advertising: a multifaceted decision problem," Electronic Commerce Research, Springer, vol. 20(4), pages 945-968, December.

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