Hip and trendy: Characterizing emerging trends on Twitter
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- Elvin Sheak & Sham Abdulrazak, 2023. "The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(1), pages 93-110.
- Ashraf Mohamed Anas & Ahmed Hassan Abdou & Thowayeb H. Hassan & Wael Mohamed Mahmoud Alrefae & Fathi Mohammed Daradkeh & Maha Abdul-Moniem Mohammed El-Amin & Adam Basheer Adam Kegour & Hanem Mostafa M, 2023. "Satisfaction on the Driving Seat: Exploring the Influence of Social Media Marketing Activities on Followers’ Purchase Intention in the Restaurant Industry Context," Sustainability, MDPI, vol. 15(9), pages 1-21, April.
- Yuheng Hu & Yili Hong, 2022. "SHEDR: An End-to-End Deep Neural Event Detection and Recommendation Framework for Hyperlocal News Using Social Media," INFORMS Journal on Computing, INFORMS, vol. 34(2), pages 790-806, March.
- Abdulla H. Fetais & Raed S. Algharabat & Abdullah Aljafari & Nripendra P. Rana, 2023. "Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands," Information Systems Frontiers, Springer, vol. 25(2), pages 795-817, April.
- Faseeh Amin Beig & Mohammad Furqan Khan, 2022. "Romancing the Brands on Social Media," Global Business Review, International Management Institute, vol. 23(3), pages 841-862, June.
- Tyler H. McCormick & Hedwig Lee & Nina Cesare & Ali Shojaie & Emma S. Spiro, 2017. "Using Twitter for Demographic and Social Science Research: Tools for Data Collection and Processing," Sociological Methods & Research, , vol. 46(3), pages 390-421, August.
- Zia, Syeda Hamna & Muneer, Naima & Siddiqui, Amna & Huda, Rozmeen, 2022. "The Impact of Perceived Social Media Activities On Consumer-Based Brand Equity: A Perspective from Emerging Economy," MPRA Paper 112346, University Library of Munich, Germany.
- Zobi Khan & Yongzhong Yang & Mohsin Shafi & Ruo Yang, 2019. "Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis," Sustainability, MDPI, vol. 11(19), pages 1-19, September.
- Pejman Ebrahimi & Datis Khajeheian & Maria Fekete-Farkas, 2021. "A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude," IJERPH, MDPI, vol. 18(24), pages 1-21, December.
- Chen, Long & Huang, Jiahui & Jing, Peng & Wang, Bichen & Yu, Xiaozhou & Zha, Ye & Jiang, Chengxi, 2023. "Changing or unchanging Chinese attitudes toward ride-hailing? A social media analytics perspective from 2018 to 2021," Transportation Research Part A: Policy and Practice, Elsevier, vol. 178(C).
- Huan-Kai Peng & Radu Marculescu, 2015. "Multi-Scale Compositionality: Identifying the Compositional Structures of Social Dynamics Using Deep Learning," PLOS ONE, Public Library of Science, vol. 10(4), pages 1-28, April.
- Seo, Eun-Ju & Park, Jin-Woo, 2018. "A study on the effects of social media marketing activities on brand equity and customer response in the airline industry," Journal of Air Transport Management, Elsevier, vol. 66(C), pages 36-41.
- Meimona Abdelrhim Bushara & Ahmed Hassan Abdou & Thowayeb H. Hassan & Abu Elnasr E. Sobaih & Abdullah Saleh Mohammed Albohnayh & Waleed Ghazi Alshammari & Mohammed Aldoreeb & Ahmed Anwar Elsaed & Moha, 2023. "Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
- Godey, Bruno & Manthiou, Aikaterini & Pederzoli, Daniele & Rokka, Joonas & Aiello, Gaetano & Donvito, Raffaele & Singh, Rahul, 2016. "Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior," Journal of Business Research, Elsevier, vol. 69(12), pages 5833-5841.
- Jiayin Pei & Guang Yu & Xianyun Tian & Maureen Renee Donnelley, 2017. "A new method for early detection of mass concern about public health issues," Journal of Risk Research, Taylor & Francis Journals, vol. 20(4), pages 516-532, April.
- Guan, Jiancheng & Liu, Na, 2015. "Invention profiles and uneven growth in the field of emerging nano-energy," Energy Policy, Elsevier, vol. 76(C), pages 146-157.
- Shuo Xu & Liyuan Hao & Xin An & Hongshen Pang & Ting Li, 2020. "Review on emerging research topics with key-route main path analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 122(1), pages 607-624, January.
- Huan-Kai Peng & Hao-Chih Lee & Jia-Yu Pan & Radu Marculescu, 2016. "Data-Driven Engineering of Social Dynamics: Pattern Matching and Profit Maximization," PLOS ONE, Public Library of Science, vol. 11(1), pages 1-21, January.
- Xiaodong Cao & Piers MacNaughton & Zhengyi Deng & Jie Yin & Xi Zhang & Joseph G. Allen, 2018. "Using Twitter to Better Understand the Spatiotemporal Patterns of Public Sentiment: A Case Study in Massachusetts, USA," IJERPH, MDPI, vol. 15(2), pages 1-15, February.
- Yong Wang & Shamim Chowdhury Ahmed & Shejun Deng & Haizhong Wang, 2019. "Success of Social Media Marketing Efforts in Retaining Sustainable Online Consumers: An Empirical Analysis on the Online Fashion Retail Market," Sustainability, MDPI, vol. 11(13), pages 1-27, June.
- Farzin Arbabi & Seyed Mohammad Khansari & Aidin Salamzadeh & Abbas Gholampour & Pejman Ebrahimi & Maria Fekete-Farkas, 2022. "Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA," JRFM, MDPI, vol. 15(10), pages 1-21, September.
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