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Who Posts the Reputational Bond? Advertising and Cobranding in Vertical Relationships

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  • Justin P. Johnson

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  • Justin P. Johnson, 2013. "Who Posts the Reputational Bond? Advertising and Cobranding in Vertical Relationships," Journal of Industrial Economics, Wiley Blackwell, vol. 61(1), pages 28-61, March.
    • Handle: RePEc:bla:jindec:v:61:y:2013:i:1:p:28-61
    DOI: 10.1111/joie.2013.61.issue-1
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    Cited by:

    1. Choi, Jay Pil & Peitz, Martin, 2018. "You are judged by the company you keep: Reputation leverage in vertically related markets," International Journal of Industrial Organization, Elsevier, vol. 61(C), pages 351-379.
    2. de Jong, Gerben & Behrens, Christiaan & van Herk, Hester & Verhoef, Erik, 2022. "Airfares with codeshares: (why) are consumers willing to pay more for products of foreign firms with a domestic partner?," Journal of Economic Behavior & Organization, Elsevier, vol. 193(C), pages 1-18.

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