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A Model of Product Proliferation with Multiproduct Firms

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  • Raubitschek, Ruth S

Abstract

This paper presents a model of product proliferation by multiproduct firms. Firm behavior is based on a two-stage process in which there is centralized decision making in new product introductions and decentralized management of existing products. In equilibrium, the number of products each firm has, as well as its total profits, are inversely related to the cost of introducing a new product and to the number of firms in the market. But, as the number of rivals increases, the total number of products in the market increases, although total industry profits decrease. Copyright 1987 by Blackwell Publishing Ltd.

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  • Raubitschek, Ruth S, 1987. "A Model of Product Proliferation with Multiproduct Firms," Journal of Industrial Economics, Wiley Blackwell, vol. 35(3), pages 269-279, March.
    • Handle: RePEc:bla:jindec:v:35:y:1987:i:3:p:269-79
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    Cited by:

    1. Kenneth Fjell & John S. Heywood, 2024. "Myopic use of the inverse elasticity pricing rule by a multiproduct firm," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(2), pages 103-111, April.
    2. Allanson, Paul & Montagna, Catia, 2005. "Multiproduct firms and market structure: An explorative application to the product life cycle," International Journal of Industrial Organization, Elsevier, vol. 23(7-8), pages 587-597, September.
    3. Chrysovalantou Milliou & Joel Sandonis, 2018. "Manufacturer Mergers and Product Variety in Vertically Related Markets," Journal of Industry, Competition and Trade, Springer, vol. 18(1), pages 1-24, March.
    4. Schipper, Youdi & Rietveld, Piet & Nijkamp, Peter, 2007. "Frequency competition and environmental costs: An application to European air transport liberalization," Socio-Economic Planning Sciences, Elsevier, vol. 41(3), pages 208-223, September.
    5. Schipper, Youdi & Rietveld, Piet & Nijkamp, Peter, 2003. "Airline deregulation and external costs: a welfare analysis," Transportation Research Part B: Methodological, Elsevier, vol. 37(8), pages 699-718, September.
    6. Akio Kawasaki, 2021. "Optimal number of privatised products in a differentiated mixed oligopoly with free market entry," Australian Economic Papers, Wiley Blackwell, vol. 60(4), pages 651-663, December.
    7. Liedtke, Gernot & Carrillo Murillo, David Guillermo, 2012. "Assessment of policy strategies to develop intermodal services: The case of inland terminals in Germany," Transport Policy, Elsevier, vol. 24(C), pages 168-178.
    8. Grossmann, Volker, 2007. "Firm size and diversification: Multiproduct firms in asymmetric oligopoly," International Journal of Industrial Organization, Elsevier, vol. 25(1), pages 51-67, February.
    9. Horrace, William C. & Huang, Rui & Perloff, Jeffrey M., 2016. "Effects of increased variety on demand, pricing, and welfare," Research in Economics, Elsevier, vol. 70(4), pages 569-587.
    10. Sherzod B. Akhundjanov & Ben O. Smith & Max St. Brown, 2023. "Path Dependence as a Path to Consumer Surplus and Loyalty," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 63(1), pages 1-20, August.
    11. Horrace, William & Huang, Rui & Perloff, Jeffrey, 2009. "Variety: Consumer Choice and Optimal Diversity," Research Reports 149942, University of Connecticut, Food Marketing Policy Center.
    12. Richards, Timothy J., 2004. "Price and Product-Line Rivalry Among Supermarket Retailers," Working Papers 28535, Arizona State University, Morrison School of Agribusiness and Resource Management.
    13. Carrillo Murillo, David Guillermo & Liedtke, Gernot, 2013. "A model for the formation of colloidal structures in freight transportation: The case of hinterland terminals," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 49(1), pages 55-70.
    14. Jiandong Ju, 2003. "Oligopolistic Competition, Technology Innovation, and Multiproduct Firms," Review of International Economics, Wiley Blackwell, vol. 11(2), pages 346-359, May.
    15. Sanderson, Susan & Uzumeri, Mustafa, 1995. "Managing product families: The case of the Sony Walkman," Research Policy, Elsevier, vol. 24(5), pages 761-782, September.
    16. Fontana, Roberto & Vezzulli, Andrea, 2016. "Technological leadership and persistence in product innovation in the Local Area Network industry 1990–1999," Research Policy, Elsevier, vol. 45(8), pages 1604-1619.

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