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Monopoly Price-Advertising Decision-Making under Uncertainty

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  • Brick, Ivan E
  • Jagpal, Harsharanjeet S

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  • Brick, Ivan E & Jagpal, Harsharanjeet S, 1981. "Monopoly Price-Advertising Decision-Making under Uncertainty," Journal of Industrial Economics, Wiley Blackwell, vol. 29(3), pages 279-285, March.
    • Handle: RePEc:bla:jindec:v:29:y:1981:i:3:p:279-85
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    Cited by:

    1. Ajay Bhaskarabhatla & Priyatam Anurag & Chirantan Chatterjee & Enrico Pennings, 2021. "How Does Regulation Impact Strategic Repositioning by Firms Across Submarkets? Evidence from the Indian Pharmaceutical Industry," Strategy Science, INFORMS, vol. 6(3), pages 209-227, September.
    2. Guy David & Sara Markowitz & Seth Richards-Shubik, 2010. "The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation," American Economic Journal: Economic Policy, American Economic Association, vol. 2(4), pages 1-25, November.

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